Blog

<h2>Optimize Your Website for Local SEO</h2>
<p>One of the most effective ways to drive local traffic to your e-commerce store is by optimizing your website for local search engine optimization (SEO). This involves using keywords and phrases that are specific to your local area. For example, if your store is based in Austin, Texas, you might use keywords like "Austin e-commerce store" or "online shopping in Austin." Make sure to include these keywords in your site's meta tags, headlines, and content.</p>

<figure id="figure-2dfw58rs8tm8un7wky"><img id="2dfw58rs8tm8un7wky" src="https://cdn.durable.co/getty/21TxpHWerNc1D3FpG71xKTeBajMtsR9pgl9Qbz5DQcoIpogxSwJFQmC9FDctBHaZ.jpeg" alt="local seo" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9"></figure>

<h3>Claim and Optimize Your Google My Business Listing</h3>
<p>Another crucial step is to claim and optimize your Google My Business (GMB) listing. This is a free tool that allows your business to appear in local search results on Google. Ensure that your GMB profile is complete with your address, phone number, website link, and business hours. Encourage customers to leave reviews, as this can significantly enhance your visibility and credibility.</p>

<h2>Engage with Local Social Media Communities</h2>
<p>Social media platforms are excellent for reaching local audiences. Engage with local communities by joining groups and participating in discussions. Share relevant content that highlights your products and services, and be sure to include location-based hashtags to increase visibility. Collaborating with local influencers can also amplify your reach and attract more local traffic.</p>

<figure id="figure-rjhm4nokwrm8un80oa"><img id="rjhm4nokwrm8un80oa" src="https://cdn.durable.co/getty/26838dnjPga4nLf8XHFOguzo9uf7mjQYrEGgogoC0xrcp6bh8blaYOn29jKj3WTJ.jpeg" alt="social media engagement" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9"></figure>

<h3>Leverage Local Online Directories</h3>
<p>Listing your e-commerce store on local online directories can significantly boost your visibility. Websites like Yelp, Yellow Pages, and local chamber of commerce directories can help potential customers find you more easily. Ensure that your business information is consistent across all platforms to improve SEO and build trust with potential customers.</p>

<h2>Host Local Events and Promotions</h2>
<p>Hosting local events or promotions can be an effective way to drive traffic to your e-commerce store. Consider organizing pop-up shops, online workshops, or special sales events targeted at your local audience. Use email marketing and social media to promote these events, and offer exclusive deals to attendees to encourage participation.</p>

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<h3>Create Locally Relevant Content</h3>
<p>Creating content that resonates with your local audience is key to driving traffic. Write blog posts, produce videos, or create infographics that focus on local news, trends, or events related to your industry. By positioning yourself as an expert in the local market, you can attract more visitors who are interested in what you have to offer.</p>

<h2>Collaborate with Other Local Businesses</h2>
<p>Partnering with other local businesses can be mutually beneficial. Consider cross-promotions where you feature each other's products or services. This strategy not only helps you reach a broader audience but also strengthens community ties, making your business more relatable and trustworthy.</p>

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<h3>Utilize Local PPC Advertising</h3>
<p>Pay-per-click (PPC) advertising can be highly effective when targeting a local audience. Platforms like Google Ads allow you to target specific geographical areas, ensuring that your ads are seen by the right people. Set a budget, choose relevant keywords, and create compelling ad copy that highlights what makes your e-commerce store unique to the local market.</p>

<p>By implementing these expert tips, you can effectively drive more local traffic to your e-commerce store. Remember, consistency and engagement are key components of any successful strategy, so remain active and responsive to foster growth and customer loyalty.</p>

Expert Tips to Drive Local Traffic to Your E-Commerce Store

<p><strong>From Local Gems to Lost Treasures: A Call to Action for Rhode Island Small Businesses</strong></p><p>As someone who grew up in <a data-mce-href="https://www.providenceri.gov/" href="https://www.providenceri.gov/" target="_blank" rel="noopener">Providence, Rhode Island</a>—a city rich with history dating back to its founding in 1636 by Roger Williams—returning home is always a nostalgic journey. Rhode Island has long been a haven for small, family-owned businesses. For decades, locals have remained fiercely loyal to their neighborhood mom-and-pop shops, choosing the bakery their nonna visited or the salon their mother swore by. But something is changing, and it’s hard to ignore.</p><p><a data-mce-href="https://www.goprovidence.com/buy-local-ri/" href="https://www.goprovidence.com/buy-local-ri/" target="_blank" rel="noopener">Small businesses</a>, which have historically been the lifeblood of our state, are struggling to keep up. More than ever, I see older establishments closing their doors, while national chains rapidly expand. When I visit family, I’m stunned to hear they celebrated a birthday at Buffalo Wild Wings or waited an hour in line at Chick-fil-A.</p><p>While there are certainly economic factors and regulatory hurdles that make it difficult to own a business in Rhode Island, I believe something deeper is at play. As a marketer and a small business advocate, I’ve come to realize that the missing ingredient is marketing.</p><figure id="figure-mc5xgavs3om4ixs7uq"><img id="mc5xgavs3om4ixs7uq" src="https://media.gettyimages.com/id/535338251/photo/providence-pinned-on-a-map-of-usa.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rC8EiOfjxGfQU22Ihliq-M9RJjuUZDbSPPd9SpvYV78=" alt="Providence pinned on a map of USA" title="Providence pinned on a map of USA" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/535338251/photo/providence-pinned-on-a-map-of-usa.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rC8EiOfjxGfQU22Ihliq-M9RJjuUZDbSPPd9SpvYV78=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>&nbsp;<br><strong>A Tradition of Loyalty, Now Undermined</strong><br>Rhode Islanders have been spoiled in the best way. For generations, word-of-mouth has been our primary marketing tool. Everyone knew where to get the best bread, the freshest seafood, or the best hairstylist simply by asking a neighbor. The result was a deeply loyal customer base that sustained local businesses for decades.</p><p>But times have changed. Consumer behavior has shifted, and the internet now drives how we discover businesses. Search terms like “best restaurant near me” or “gym in my area” are replacing neighborly recommendations. Large chains dominate search results because they invest heavily in advertising, making it increasingly difficult for local businesses to compete.</p><figure id="figure-n9ggcsm9ibm4ixsw7v"><img id="n9ggcsm9ibm4ixsw7v" src="https://media.gettyimages.com/id/1263852434/photo/freshly-baked-bread-one-of-lifes-simplest-pleasures.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Uok8_q5b0RyQOrW83WosA2pynvWz_7yotilZqQgtgUg=" alt="Freshly baked bread, one of life's simplest pleasures" title="Freshly baked bread, one of life's simplest pleasures" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1263852434/photo/freshly-baked-bread-one-of-lifes-simplest-pleasures.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Uok8_q5b0RyQOrW83WosA2pynvWz_7yotilZqQgtgUg=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>&nbsp;<br><strong>Marketing Gaps: What I See When I Return</strong><br>While I reside in Florida most of the year—a state dominated by chain restaurants and big-box stores—I always expect Rhode Island to feel different. Unfortunately, many of the local businesses I grew up loving are falling behind because they haven’t adapted to modern marketing practices.</p><p>It’s frustrating as a visitor who actively wants to support local businesses. Too often, I find outdated websites, incomplete information, or no online presence at all. Hours of operation aren’t listed. Pricing isn’t transparent. Booking an appointment requires a phone call when an online booking system would be easier.</p><p>Even worse, many businesses aren’t adapting to shifts in consumer behavior. Customers today rely heavily on digital tools to find services, explore options, and make purchasing decisions. When they need a product or service, they turn to search engines, review platforms, and social media rather than word-of-mouth recommendations. However, too many small businesses are not implementing tailored marketing strategies to meet this shift.</p><p>It’s not about using one specific tool or platform; it’s about creating a cohesive strategy that connects with customers where they are. This includes ensuring that your business is visible online, providing an easy way for customers to learn about your offerings, and delivering a seamless experience across all touchpoints. Without these elements, businesses risk losing out to competitors who have invested in modern, customer-centric approaches.</p><p>&nbsp;<br><strong>Chains Are Winning, but They Don’t Have To</strong><br>Chains like <a href="https://www.cyclebar.com/" target="_blank" rel="noopener" data-mce-href="https://www.cyclebar.com/">CycleBar</a> or <a href="https://www.clubpilates.com/" target="_blank" rel="noopener" data-mce-href="https://www.clubpilates.com/">Club Pilates</a> are gaining ground because they understand the importance of visibility. They invest in paid ads, cohesive branding, and strategies designed to dominate search engine results.</p><p>It breaks my heart to see small businesses losing out, not because they lack quality or service, but because they aren’t meeting potential customers where they are: online.</p><p>&nbsp;<br><strong>The New Wave of Rhode Islanders</strong><br>Providence has a unique <a data-mce-href="https://data.census.gov/profile/Rhode_Island?g=040XX00US44" href="https://data.census.gov/profile/Rhode_Island?g=040XX00US44" target="_blank" rel="noopener">demographic</a> challenge and opportunity. The city has a population of approximately 190,807, with a median age of 31.2 years, indicating a relatively young population. This trend aligns with Rhode Island's overall demographic, where younger generations are shaping the future.</p><p>Young people who left for college are returning home, bringing with them new expectations shaped by life in larger cities. They’re used to businesses with online booking, aesthetically pleasing Instagram feeds, and seamless customer experiences.</p><p>Looking ahead, Rhode Island’s population is expected to continue trending younger, as affordable housing developments and efforts to revitalize urban centers attract new residents. Businesses that recognize and cater to the needs of this demographic will have a significant advantage.</p><p>&nbsp;<br><strong>Success Stories: What’s Working</strong><br>Look at brands like <a data-mce-href="https://thenitrocart.com/" href="https://thenitrocart.com/" target="_blank" rel="noopener">The Nitro Bar</a> in Providence. They’ve mastered social media, creating a visually engaging presence that has gained national attention. Tourists now visit Rhode Island just to experience their coffee shop. This is the power of modern marketing—it’s not just about selling to your neighborhood; it’s about reaching a wider audience.</p><p>Imagine the opportunities if more Rhode Island businesses followed this model.</p><figure id="figure-5m98o7n7p8m4ixwhi4"><img id="5m98o7n7p8m4ixwhi4" src="https://cdn.durable.co/blocks/2cHXqW30N9vcCa2vq2kbnWB6WnqSvM4ZoFEVzpdAg3DKxqNmVUHSFDwHe7dOJL89.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="https://www.newsweek.com/woman-reveals-how-she-set-coffee-shop-chain-maxed-out-credit-card-1874721" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2cHXqW30N9vcCa2vq2kbnWB6WnqSvM4ZoFEVzpdAg3DKxqNmVUHSFDwHe7dOJL89.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">https://www.newsweek.com/woman-reveals-how-she-set-coffee-shop-chain-maxed-out-credit-card-1874721</figcaption></figure><p>&nbsp;<br><strong>A Holistic Approach to Marketing</strong><br>Many small business owners think they need to invest heavily in one area—social media, a website, or ads—but the truth is, you need a holistic approach.</p><figure id="figure-8wg2ef7jk9m4ixygej"><img id="8wg2ef7jk9m4ixygej" src="https://media.gettyimages.com/id/2098359215/photo/digital-marketing-concept-businessman-using-laptop-with-ads-dashboard-digital-marketing.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rPFhbrNcEQyKsywdiVE54MwhjQgk5BHZQT1Ad6077-Q=" alt="Digital marketing concept, Businessman using laptop with Ads dashboard digital marketing strategy analysis for branding. online advertisement, ad on website and social media. SEO. SMM." title="Digital marketing concept, Businessman using laptop with Ads dashboard digital marketing strategy analysis for branding. online advertisement, ad on website and social media. SEO. SMM." class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2098359215/photo/digital-marketing-concept-businessman-using-laptop-with-ads-dashboard-digital-marketing.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rPFhbrNcEQyKsywdiVE54MwhjQgk5BHZQT1Ad6077-Q=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p><strong>Here are a few essential strategies to consider:</strong></p><p><strong>Focus on Visibility</strong><br>Ensure your business is easily found online. Optimize your presence with accurate and up-to-date information, including your location, hours, and services.<br><strong>Invest in a Functional Website</strong><br>Your website doesn’t need to be fancy, but it does need to be user-friendly. Include photos, pricing, and clear calls to action that make it easy for customers to engage with your business.<br><strong>Embrace a Customer-Centric Approach</strong><br>Meet your customers where they are. Use marketing tools that help you engage and convert them, such as search engine optimization, targeted ads, and creative content that highlights what makes your business unique.<br><strong>Leverage the Power of Community</strong><br>Collaborate with other local businesses to cross-promote and build a network of support. This not only fosters loyalty but also helps amplify your message.<br>&nbsp;<br><strong>My Mission: Empowering Small Businesses</strong><br>I started <a data-mce-href="https://33local.com/" href="https://33local.com/" target="_blank" rel="noopener">33 Local </a>in 2016 with a simple goal: to bridge the gap between small business owners and access to top-tier marketing. I’ve seen too many businesses waste their budget on fragmented marketing strategies that don’t deliver results.</p><p>As a small business owner, you shouldn’t have to be a marketing expert—that’s my job. I create custom solutions that empower you to take control of your marketing while focusing on what you do best: running your business.</p><p>If you’re ready to take your business to the next level, I’m here to help. Let’s preserve Rhode Island’s legacy of small businesses together.</p><figure id="figure-l3gjmpmzlm4ixzd6o"><img id="l3gjmpmzlm4ixzd6o" src="https://media.gettyimages.com/id/517350122/photo/welcome-to-rhode-island-sign.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=96LAnPe8EFbTDX3m5ciZejwL5ByiBmlHEDpBqN6aT30=" alt="Welcome to Rhode Island sign" title="Welcome to Rhode Island sign" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/517350122/photo/welcome-to-rhode-island-sign.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=96LAnPe8EFbTDX3m5ciZejwL5ByiBmlHEDpBqN6aT30=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>&nbsp;<br><strong>Closing Thoughts</strong><br>Providence and Rhode Island have a rich history of supporting small businesses, but the landscape is changing. Chains are gaining ground, and local businesses need to adapt to stay competitive. By embracing modern marketing tools and strategies, we can ensure that our state’s beloved businesses thrive for generations to come.</p><p>Let’s keep Rhode Island’s small business tradition alive—one marketing strategy at a time.</p><p><strong>Ready to Take Your Business to the Next Level?</strong></p><p>At 33 Local, we understand that every small business is unique, and so are the challenges you face. That’s why we don’t offer one-size-fits-all solutions. Instead, we create tailored marketing strategies designed specifically to meet the needs of your business and your customers. Whether you’re struggling to build an online presence, improve your search rankings, or connect with a younger audience, we have the expertise and tools to help you thrive.</p><p><strong>Here’s how we can help you:</strong></p><p><strong>Custom Marketing Strategies: </strong>Together, we’ll analyze your business, your goals, and your customer base to craft a plan that works. From building a user-friendly website to running hyper-targeted ads, every recommendation will align with your vision and resources.<br><strong>Empowering You Through Education: </strong>We won’t just do the work and leave you in the dark. Our approach includes providing you with the knowledge and training to confidently manage your marketing tools and strategies moving forward.<br><strong>Transparent and Results-Driven: </strong>You’ll always know what’s being done and why. We focus on measurable results, so you can see the impact of your investment.<br>The time to act is now. Consumer behavior continues to shift, and your competitors are already investing in strategies to get noticed. Don’t let your business be overshadowed by chains or lose out on potential customers due to a lack of visibility.</p><p>Let’s work together to preserve Rhode Island’s tradition of small business excellence. Reach out today to schedule a free consultation. We’ll discuss your needs, answer your questions, and provide actionable insights on how you can better position your business for success.</p><p>Krystina Lisi: Owner of 33 Local&nbsp;</p><figure id="figure-xh7gbt4mlsm4iy0lll"><img id="xh7gbt4mlsm4iy0lll" src="https://cdn.durable.co/blocks/anM69gshavtGoaFwTYJ68b9eblsfteTdM1Ioc2OleToVoT1se4NlHe6VRMoEDn7G.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/anM69gshavtGoaFwTYJ68b9eblsfteTdM1Ioc2OleToVoT1se4NlHe6VRMoEDn7G.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>

From Local Gems to Lost Treasures: A Call to Action for Rhode Island Small Businesses

<h2>The impact of hurricanes Helene and Milton has left a lasting mark on the St. Pete community.</h2><p>Businesses were shuttered, homes were damaged, and even now, many are grappling with the aftermath. For small business owners, the stress of trying to rebuild after two deadly storms in such a short time is immense, but it's important to recognize the toll this experience has on mental health, as well as the body’s physical response to stress.</p><figure id="figure-nhk1ua4h6bm27zncfg"><img id="nhk1ua4h6bm27zncfg" src="https://cdn.durable.co/blocks/2c9klp0ZgMd1Juw2LTFrDBnVqd39RmPTl7WMFP8DP0GmRtbAMtawipf5S8mBiZiP.png" alt="person using laptop computer" title="person using laptop computer" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2c9klp0ZgMd1Juw2LTFrDBnVqd39RmPTl7WMFP8DP0GmRtbAMtawipf5S8mBiZiP.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Physical and Mental Impact of Hurricane Stress</h3><p><br>Living through these back-to-back hurricanes, adrenaline levels surged as we prepared, waited, and endured. Even after the storms passed, the stress doesn’t disappear overnight. The body continues to hold onto the anxiety and fear, which can manifest as:</p><ul style="list-style-type: circle;" data-mce-style="list-style-type: circle;"><li>Trouble sleeping or staying asleep</li><li>Irritability or emotional overwhelm</li><li>Physical symptoms like headaches, muscle tension, and fatigue</li><li>Anxiety that lingers long after the physical danger has passed</li></ul><p>It’s called “hurricane fatigue,” and it’s real. As Craig Setzer explained in a <a data-mce-href="https://x.com/CraigSetzer/status/1844457632599363709" href="https://x.com/CraigSetzer/status/1844457632599363709">recent post</a>, many people experience a crash once the adrenaline fades, and this crash can last for weeks or even months. You are not alone in feeling this way.</p><p>If the stress begins to impact your daily life, it’s important to seek help. Counseling, mindfulness practices, and <a data-mce-href="https://www.prevention.com/fitness/workouts/a46993501/somatic-exercises/" href="https://www.prevention.com/fitness/workouts/a46993501/somatic-exercises/">somatic exercises</a> can help you release this stored tension and begin the process of mental recovery.</p><figure id="figure-1gll9yu3glm27zrzup"><img id="1gll9yu3glm27zrzup" src="https://media.gettyimages.com/id/1498226172/photo/damage-caused-by-hurricane.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=80ueQVWMnOjLLmoQ7oEcsTBMiJ6xKW3C7APbM0Sna4A=" alt="Damage Caused by Hurricane" title="Damage Caused by Hurricane" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1498226172/photo/damage-caused-by-hurricane.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=80ueQVWMnOjLLmoQ7oEcsTBMiJ6xKW3C7APbM0Sna4A=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>St. Pete Small Business Support Resources</h3><p><br>For small businesses affected by Helene and Milton, there are resources available to help with recovery. From grants to rebuilding aid, it's important to get the support you need to get back on your feet.</p><ul><li><strong>SBA Business Recovery Center:</strong> Pinellas County now has a Business Recovery Center to assist with disaster loans and recovery. Learn more here: <a data-mce-href="https://www.sba.gov/article/2024/10/04/sba-opens-business-recovery-center-pinellas-county-adds-three-more-counties-florida-declaration" href="https://www.sba.gov/article/2024/10/04/sba-opens-business-recovery-center-pinellas-county-adds-three-more-counties-florida-declaration">https://www.sba.gov/article/2024/10/04/sba-opens-business-recovery-center-pinellas-county-adds-three-more-counties-florida-declaration</a><br></li></ul><figure id="figure-055gh27bdum27zsv3z"><img id="055gh27bdum27zsv3z" src="https://media.gettyimages.com/id/1872004953/photo/owner-man-opening-or-closing-his-coffee-shop.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=ONiVJMT-WGdbwDu24zUJm1vVh0BdcSFKEVDVckC6S5g=" alt="Owner man opening or closing his coffee shop" title="Owner man opening or closing his coffee shop" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1872004953/photo/owner-man-opening-or-closing-his-coffee-shop.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=ONiVJMT-WGdbwDu24zUJm1vVh0BdcSFKEVDVckC6S5g=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Rebuilding Mind and Body</h3><p><br>As important as financial recovery is, mental and emotional recovery cannot be ignored. Here are some ways to unwind, support local businesses, and take care of yourself during this time.</p><figure id="figure-9i0lk97izm27ztraq"><img id="9i0lk97izm27ztraq" src="https://media.gettyimages.com/id/1277539946/photo/you-cant-change-the-world-but-you-can-change-yours.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=wvc-72gE126XEPmMRT_7MZe7C8bjhM9evTb5gar01Es=" alt="You can't change the world but you can change yours" title="You can't change the world but you can change yours" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1277539946/photo/you-cant-change-the-world-but-you-can-change-yours.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=wvc-72gE126XEPmMRT_7MZe7C8bjhM9evTb5gar01Es=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Stretch and Sound Bath with <a data-mce-href="https://www.facebook.com/brenda.rasmussenodonnell" href="https://www.facebook.com/brenda.rasmussenodonnell">Brenda O'Donnell </a></h3><p><a data-mce-href="https://thecollectivestpete.com/classes" href="https://thecollectivestpete.com/classes">Monday Nights @ 7:30 - The Collective&nbsp;</a></p><p>Located at <a data-mce-href="https://thecollectivestpete.com" href="https://thecollectivestpete.com">The Collective St. Pete</a>, this stretch and sound bath class offers a floor-based practice inspired by Yin and Restorative Yoga, combined with sacred sound to help calm your nervous system. Whether you're looking to increase flexibility or simply "bathe" in soothing sound, this class can help you relax and release tension. You can sign up through ClassPass for free with a trial membership. It’s a great way to support The Collective and take care of your mental health after the storm. Learn more about their class offerings at thecollectivestpete.com.</p><p><a data-mce-href="https://classpass.com/refer/797RM46C0?utm_medium=referral&amp;utm_campaign=raf_pre_reservation&amp;utm_content=NjY0NDkxNg%3D%3D" href="https://classpass.com/refer/797RM46C0?utm_medium=referral&amp;utm_campaign=raf_pre_reservation&amp;utm_content=NjY0NDkxNg%3D%3D">Sign up for Class Pass</a> and take this class and others for FREE with a free trial! You can also book wellness appointments like massages, sauna, cold plunge, and facials with Class Pass.&nbsp;</p><h3>BlissFit Yoga in the Park with Jenni</h3><p><a data-mce-href="https://www.facebook.com/events/1216557506229010/1216557519562342/?active_tab=about" href="https://www.facebook.com/events/1216557506229010/1216557519562342/?active_tab=about">Tuesday Night @ 6:15 - Walter Fuller Park</a></p><p><br>Yoga can also be a powerful tool to help manage stress and anxiety. Starting October 15, join Jenni from BlissFit Yogafor calming yoga sessions at Walter Fuller Park. It’s a beautiful way to reconnect with nature, center your body, and support a local yoga instructor in the process. Keep in touch with BlissFit Yoga via their social media for upcoming events.</p><h3>Weird Walk to the Pier with 33 Local</h3><figure id="figure-payo6ex9hbm27zv8jf"><img id="payo6ex9hbm27zv8jf" src="https://durable.sfo3.cdn.digitaloceanspaces.com/blocks/2a1jhFw413XwapU7Va58S0iOOPOR7t1w7QMbTGX7FYaamTs129aZCSoZ0Chxnsrx.jpg" alt="white wooden table near brown chair" title="white wooden table near brown chair" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://durable.sfo3.cdn.digitaloceanspaces.com/blocks/2a1jhFw413XwapU7Va58S0iOOPOR7t1w7QMbTGX7FYaamTs129aZCSoZ0Chxnsrx.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p><br>Join me for the next <a data-mce-href="https://www.meetup.com/st-pete-weird-walks/" href="https://www.meetup.com/st-pete-weird-walks/">Weird Walk to the Pier</a>, an easy-going group walk organized by 33 Local. This meet-up is all about taking a casual walk, connecting with others, and decompressing in a low-pressure environment. It’s a simple yet effective way to support mental health, all while enjoying the beauty of St. Pete. </p><p>You can sign up for the next walk here: <a data-mce-href="https://www.meetup.com/st-pete-weird-walks/" href="https://www.meetup.com/st-pete-weird-walks/">meetu.ps/e/Ndj1N/5XddW/i</a></p><h3>Additional Resources for St. Pete Small Businesses:</h3><p><br>For more information and support, check out these resources to help with recovery efforts:</p><p><strong>City of St. Petersburg News on Hurricane Recovery</strong>: Learn about ongoing recovery efforts and resources in St. Pete at: <a data-mce-href="https://www.stpete.org/news_detail_T30_R1207.php" href="https://www.stpete.org/news_detail_T30_R1207.php">https://www.stpete.org/news_detail_T30_R1207.php</a></p><p><br><strong>Pinellas Community Foundation's 'We Are St. Pete' Initiative</strong>: Support and donate to help rebuild small businesses in St. Pete at <a data-mce-href="https://pinellascf.org/wearestpete/" href="https://pinellascf.org/wearestpete/" data-mce-selected="inline-boundary">https://pinellascf.org/wearestpete/</a></p><p><br><strong>Food Pop-Up Trucks in St. Pete:</strong> Find local food pop-ups to support small food businesses while you eat at <a data-mce-href="https://stpetecatalyst.com/zaps/food-pop-up-trucks-sunday-in-st-pete/" href="https://stpetecatalyst.com/zaps/food-pop-up-trucks-sunday-in-st-pete/">https://stpetecatalyst.com/zaps/food-pop-up-trucks-sunday-in-st-pete/</a></p><p><strong>All St. Pete Disaster Recover Efforts Listed Here: </strong><a data-mce-href="https://www.stpete.org/residents/public_safety/hurricane_helene_recovery_assistance.php" href="https://www.stpete.org/residents/public_safety/hurricane_helene_recovery_assistance.php">https://www.stpete.org/residents/public_safety/hurricane_helene_recovery_assistance.php</a></p><p><br><strong>Conclusion</strong></p><p><br>We’ve been through a lot with hurricanes Helene and Milton, but recovery is possible. By taking steps to support both your business and your mental health, we can rebuild together. Remember, it’s okay to seek help, decompress, and reconnect with your community along the way.</p><p>Written by Krystina Lisi for <a data-mce-href="https://33local.com" href="https://33local.com">33 Local</a> – dedicated to supporting small businesses through the storms and beyond.</p><figure id="figure-cscm57gi0jm27zy9o8"><img id="cscm57gi0jm27zy9o8" src="https://cdn.durable.co/blocks/anM69gshavtGoaFwTYJ68b9eblsfteTdM1Ioc2OleToVoT1se4NlHe6VRMoEDn7G.png" alt="pen near black lined paper and eyeglasses" title="pen near black lined paper and eyeglasses" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 3/2; object-position: center center;" data-corners="small" data-aspect="3:2" data-caption="Krystina Lisi - Owner of 33 Local " data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/anM69gshavtGoaFwTYJ68b9eblsfteTdM1Ioc2OleToVoT1se4NlHe6VRMoEDn7G.png" data-mce-style="aspect-ratio: 3/2; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Krystina Lisi - Owner of 33<a href="https://33local.com/about" data-mce-href="https://33local.com/about">https://33local.com/about</a> Local</figcaption></figure>

Small Business Recovery After Helene and Milton: Stress, Support, and Relief

<h2><br>As your business grows, managing every aspect of marketing in-house can become increasingly challenging.</h2><p>Deadlines start slipping, your team feels overwhelmed, and the quality of work can suffer. That’s when you need to ask yourself—is it time to outsource? Knowing when to seek external support is crucial to maintaining the health of your business, ensuring you can continue to deliver the highest level of service without burning out your team.</p><p>In this article, we’ll explore the signs that it may be time to outsource and discuss how scalable solutions, such as white-labeled marketing support, can help your business thrive.</p><figure id="figure-i0nh6d11km1wqd7km"><img id="i0nh6d11km1wqd7km" src="https://images.unsplash.com/photo-1527689368864-3a821dbccc34?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwzfHx3b3JrfGVufDB8fHx8MTcyODE2NzYzN3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="two women talking while looking at laptop computer" title="two women talking while looking at laptop computer" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1527689368864-3a821dbccc34?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwzfHx3b3JrfGVufDB8fHx8MTcyODE2NzYzN3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>&nbsp;<br><strong>Signs It’s Time to Outsource Your Marketing</strong></h3><p><br>Outsourcing isn’t just for businesses in trouble; it’s a smart strategy for agencies, marketing teams, and growing companies that want to optimize their operations. Here are some telltale signs that it’s time to consider bringing in outside support:</p><h3>Your Team is Overwhelmed</h3><p><br>Is your team constantly working overtime, feeling stretched thin, or struggling to keep up with the workload? This is a clear indicator that additional support is needed. Overwhelmed teams are less efficient, which can lead to burnout and high turnover.</p><h3><br>Projects Are Falling Behind</h3><p><br>Missing deadlines or failing to execute projects on time can damage your reputation. If your team is struggling to keep up with the pace of work, it might be time to bring in external help to maintain your project timelines.</p><h3><br>You’re Turning Down New Business</h3><p><br>If you find yourself saying “no” to new opportunities because your team simply can’t handle more work, outsourcing could be your answer. White-labeled support allows you to scale quickly, so you never have to turn down a project again.</p><h3><br>Quality is Suffering</h3><p><br>As workloads increase, it’s common for quality to slip. If your clients are starting to notice a dip in service or output, outsourcing can help restore your quality standards.</p><h3><br>You Need Specialized Skills</h3><p><br>Hiring full-time employees for specialized tasks, like SEO or PPC management, can be costly and time-consuming. Outsourcing allows you to bring in specialized expertise without the long-term commitment.</p><h3><br>You’re Struggling to Manage Multiple Locations or Campaigns</h3><p><br>Managing marketing efforts across multiple locations or large-scale campaigns can be complex. If your current team doesn’t have the bandwidth, scalable support can keep things running smoothly.<br>&nbsp;</p><h3>How Scalable Solutions Can Support Growth</h3><p><br>Scalable solutions, like white-labeled marketing support, provide a flexible way to expand your capacity without the overhead of hiring new employees. When you outsource tasks to a white-labeled provider, you can add extra bandwidth and specialized skills to your team seamlessly, maintaining the quality and consistency your clients expect.</p><h3>What Are White-Labeled Services?</h3><p>White-labeled services are third-party solutions delivered under your brand name. When you partner with a white-labeled provider like 33 Local, all the work is completed to your specifications, but your clients see only your brand. This ensures that your business maintains control and ownership over the final product while leveraging external expertise.</p><h3>Here’s how white-labeled marketing support can benefit your business:</h3><p><strong>Scalability Without the Overhead</strong></p><p><br>With a white-labeled team, you can scale up or down based on project demand. Whether it’s a one-time project or ongoing support, you can adjust as needed without worrying about the long-term costs associated with hiring new employees.</p><p><br><strong>Focus on Core Competencies</strong></p><p><br>By outsourcing repetitive tasks or highly specialized projects, your in-house team can focus on strategy, relationship-building, and other high-impact activities.</p><p><br><strong>Maintain Quality Across Multiple Clients</strong><br>With white-labeled support, you have a dedicated team working under your direction, ensuring consistent delivery and quality across all clients and campaigns.</p><p><br><strong>Expertise On-Demand</strong></p><p><br>From SEO and content strategy to social media management and PPC, white-labeled support gives you access to a full range of digital marketing expertise. Need bulk content created? Need SEO audits for multiple websites? White-labeled services can handle it.<br>&nbsp;<br></p><h3>The 33 Local Advantage:</h3><p><strong>Scalable Support for Growing Businesses</strong><br>At 33 Local, we specialize in providing scalable, white-labeled marketing solutions that help businesses and agencies meet their goals without overextending their teams. Whether you need help with one-off projects or ongoing support for high-volume tasks, our services are designed to integrate seamlessly into your existing operations.</p><p><strong>Our expertise includes:</strong></p><p>SEO &amp; Content Management</p><p>Keyword research, on-page optimization, and bulk content creation.<br>PPC Management</p><p>Campaign setup, bulk ad copy creation, and ongoing optimization.<br>Social Media Strategy</p><p>Bulk posting, content scheduling, and multi-platform management.<br>Google Business Profile Management</p><p>Verification, setup, and optimization for businesses with multiple locations.<br>Operational Efficiencies &amp; Job Aids</p><p>Streamlined processes and training materials to support your team’s growth.</p><p><br>We’re passionate about helping businesses like yours succeed. Our solutions are fully customizable to your needs, allowing you to scale at your own pace while maintaining the quality and consistency that set you apart.</p><h3>&nbsp;<br>Is It Time to Outsource your Marketing?</h3><p><br>If you’re starting to see the signs that your team is overwhelmed, deadlines are slipping, or you’re turning down new opportunities, it may be time to explore outsourcing. Let <a data-mce-href="33local.com" href="33local.com" target="_blank" rel="noopener">33 Local </a>help you find the perfect balance with scalable, white-labeled marketing solutions designed to support your growth.</p><p>Ready to take the next step? Contact us today to see how our services can help you scale your business, streamline operations, and deliver exceptional results for your clients.</p><figure id="figure-5z4315wewlm1wqbsaa" data-full-width=""><img id="5z4315wewlm1wqbsaa" src="https://media.gettyimages.com/id/1762329323/photo/strategic-planning-plays-a-crucial-role-in-achieving-long-term-success-building-wealth.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=K_iraSgZ05IaG1NC1cvnGuNS6fPq5DeH2IDXZUcVVxM=" alt="Strategic planning plays a crucial role in achieving long-term success. Building wealth through smart investments requires careful financial planning." title="Strategic planning plays a crucial role in achieving long-term success. Building wealth through smart investments requires careful financial planning." class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="true" data-mce-src="https://media.gettyimages.com/id/1762329323/photo/strategic-planning-plays-a-crucial-role-in-achieving-long-term-success-building-wealth.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=K_iraSgZ05IaG1NC1cvnGuNS6fPq5DeH2IDXZUcVVxM=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>

Knowing When It’s Time to Outsource: How Scalable Solutions Can Elevate Your Business

Blue Retro Bicycle parked near a brick wall. Lightweight American Classic Cruiser Bike. Light Blue Multi-Speed Traveler Bike. Modern bicycle with basket. 


<h2>Life in Downtown St. Pete</h2><p>I’ve called downtown St. Pete home for the past six years. After a decade of enduring commutes that could last up to four hours a day, settling here and working remote was a dream come true. Now, my car rarely leaves its parking spot, reserved only for long-distance adventures, bad weather conditions, or lazy days.</p><h3>The Joy of Being Car-Free&nbsp;</h3><p>One of the most enjoyable experiences I’ve had was a city scavenger hunt in 2019, hosted by <a data-mce-href="https://www.carfreestpete.com" href="https://www.carfreestpete.com" target="_blank" rel="noopener">CarFree St. Pete</a>. This event was designed to promote public transportation and bike rentals, showcasing the accessibility of small businesses without a car. It combined two of my favorite things: supporting local businesses and moving freely without a vehicle.</p><figure id="figure-e6c1r7q0ivlvbhl8fb"><img id="e6c1r7q0ivlvbhl8fb" src="https://cdn.durable.co/blocks/21RlRn4dcCchg2QriLBFpIkkp7imTxZvfQBZSA7DIeXAY8bXvmUo72KXmr3WjvlQ.jpg" alt="Pinellas trail " title="Pinellas trail " class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/21RlRn4dcCchg2QriLBFpIkkp7imTxZvfQBZSA7DIeXAY8bXvmUo72KXmr3WjvlQ.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>During the event, we were offered free Coast bike rentals, which allowed us to navigate the city with speed and ease. It was my first time back on a bike since childhood, and I loved every minute. Riding on the <a data-mce-href="https://pinellas.gov/pinellas-county-trail-guide/" href="https://pinellas.gov/pinellas-county-trail-guide/" target="_blank" rel="noopener">Pinellas Trail</a>, I discovered just how bike-friendly St. Pete is. The trail provided a safe route away from street traffic, which I found very comforting.</p><h3>Embracing Alternative Transport</h3><p>Over the past few years, I’ve embraced all forms of transportation downtown offers, from the <a data-mce-href="https://psta.net/services/sunrunner/" href="https://psta.net/services/sunrunner/" target="_blank" rel="noopener">Sun Runner </a>to scooters to hybrid bikes. I was particularly fond of the original blue Coast bikes and became a regular user until they were phased out for hybrid models. This change disappointed me more than I thought it would, even though I've grown to love the <a data-mce-href="https://www.stpete.org/news_detail_T30_R663.php" href="https://www.stpete.org/news_detail_T30_R663.php" target="_blank" rel="noopener">electric bikes.</a></p><p>Eventually, I purchased a bike of my own. I'm more interested in slow local cruises than anything but also wanted a bike that would make it up <a data-mce-href="https://www.tampabay.com/life-culture/history/2020/07/30/whats-the-story-behind-st-petersburgs-thrill-hill/" href="https://www.tampabay.com/life-culture/history/2020/07/30/whats-the-story-behind-st-petersburgs-thrill-hill/" target="_blank" rel="noopener">thrill hill </a>and the magical streets near <a data-mce-href="https://en.wikipedia.org/wiki/Roser_Park_Historic_District" href="https://en.wikipedia.org/wiki/Roser_Park_Historic_District" target="_blank" rel="noopener">Roser Park</a> with ease. I finally recently settled on a <a data-mce-href="http://rwrd.io/g8jcpu1?c" href="http://rwrd.io/g8jcpu1?c" target="_blank" rel="noopener">Retrospec</a> Barron bike in baby blue, and I'm in love with her.</p><figure id="figure-frmgk8k4yklvb8qhkt"><img id="frmgk8k4yklvb8qhkt" src="https://cdn.durable.co/blocks/1fQ9LNEIIQrBXiK94sg0WPsBuMWCgRvozUnL7RxHX1Pz9Pd0R0uxmY0NoxwuvUwD.jpg" alt="Roser Park St Pete " title="Roser Park St Pete " class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Roser Park - St. Pete Parks &amp; Recreation " data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1fQ9LNEIIQrBXiK94sg0WPsBuMWCgRvozUnL7RxHX1Pz9Pd0R0uxmY0NoxwuvUwD.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Roser Park - St. Pete Parks &amp; Recreation</figcaption></figure><p> </p><p>While I recommend purchasing a bike from one of the amazing local shops downtown, I did purchase this bike online, had it shipped to my home, and called in the experts to help me assemble it. It was an incredibly smooth process, thanks to <a data-mce-href="https://www.google.com/maps/place/North+East+Cycles+Mobile/@27.8918945,-82.7247636,10z/data=!4m2!3m1!1s0x0:0x6952a2960888cb19?sa=X&amp;ved=1t:2428&amp;ictx=111" href="https://www.google.com/maps/place/North+East+Cycles+Mobile/@27.8918945,-82.7247636,10z/data=!4m2!3m1!1s0x0:0x6952a2960888cb19?sa=X&amp;ved=1t:2428&amp;ictx=111" target="_blank" rel="noopener">Old Northeast Cycle</a> who has been selling, assembling, and fixing bikes in the Old Northeast for decades. They are now conveniently a mobile bike shop and they assembled the bike right in my backyard!</p><p>Shop <a data-mce-href="https://retrospec.com/products/barron-comfort-hybrid-bike-21-speed-step-through?variant=1914583679006" href="https://retrospec.com/products/barron-comfort-hybrid-bike-21-speed-step-through?variant=1914583679006" target="_blank" rel="noopener">Retrospec Barron&nbsp;</a></p><figure id="figure-kqix7xik79lvb957rs" class=""><img id="kqix7xik79lvb957rs" src="https://cdn.durable.co/blocks/duRuyK5h2ohi9jg07HOyXTIwJlXl4NGHOsCdRN9DN5ixBxY4fpzr1lU95qicU9b2.png" alt="Retrospec Barron _Downdown St Pete " title="Retrospec Barron _Downdown St Pete " class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Grand Central - St. Pete" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/duRuyK5h2ohi9jg07HOyXTIwJlXl4NGHOsCdRN9DN5ixBxY4fpzr1lU95qicU9b2.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Grand Central - St. Pete<br><br></figcaption>Community &amp; Connections in St. Pete</figure><figure id="figure-uyvv4p98mlvb9i3yo"><img id="uyvv4p98mlvb9i3yo" src="https://durable.sfo3.cdn.digitaloceanspaces.com/blocks/2a1jhFw413XwapU7Va58S0iOOPOR7t1w7QMbTGX7FYaamTs129aZCSoZ0Chxnsrx.jpg" alt="man using smartphone smiling" title="man using smartphone smiling" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://durable.sfo3.cdn.digitaloceanspaces.com/blocks/2a1jhFw413XwapU7Va58S0iOOPOR7t1w7QMbTGX7FYaamTs129aZCSoZ0Chxnsrx.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Inspired by my car-free experiences and just wanting a creative way to connect with people in the community, I started the <a data-mce-href="https://www.meetup.com/st-pete-weird-walks/" href="https://www.meetup.com/st-pete-weird-walks/" target="_blank" rel="noopener">St. Pete Weird Walks </a>meetup group. Surprisingly there are 900 members and that happened quickly, we gather regularly to explore the city on foot. It's not about distance or speed, it's more about conversation, connection, and being present. I hope to expand routes and add some weird bike rides into the mix.&nbsp;</p><h3>Envisioning the Future</h3><p>As I ride my new bike daily, I often brainstorm ways to enhance the trail's accessibility. Imagining small shops, restaurants, and even mini bike repair stations along the trail excites me. I've noticed several new businesses popping up already, and that makes me very happy.&nbsp;</p><h3>Safe Routes for Everyone</h3><p>I've also started to map out bike-friendly routes for those who feel safer staying off the streets. These paths are designed especially for my family visiting from out of town and tourists who might feel intimidated by city biking. My goal is to ensure they can enjoy their ride without the stress of navigating through traffic.</p><h3>Discover Local Gems in Downtown St. Pete</h3><p>Here’s a list of local businesses along the Pinellas Trail within about 5 miles from the start of it downtown. They are all easily accessible without mingling too much with car traffic:</p><p><br></p><p><br>1. <strong><a data-mce-href="https://maps.app.goo.gl/3GkYujpEHcraDwFk8?g_st=ic" href="https://maps.app.goo.gl/3GkYujpEHcraDwFk8?g_st=ic" target="_blank" rel="noopener">Bad Mother</a> </strong>- Specialty Coffee Bar. Get your ride started with a beautifully crafted drink.&nbsp;</p><figure id="figure-65xegj75d5lvb9mpid"><img id="65xegj75d5lvb9mpid" src="https://cdn.durable.co/blocks/1fE8NiAfKOFf69SoXgGtwRuJQbzFEsRW4Q4KS5eirI2RP0gKOud9rYaNH5okcqQh.jpg" alt="Bad Mother Coffee Bar " title="Bad Mother Coffee Bar " class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Bad Mother Coffee Bar" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1fE8NiAfKOFf69SoXgGtwRuJQbzFEsRW4Q4KS5eirI2RP0gKOud9rYaNH5okcqQh.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2"><a data-mce-href="https://maps.app.goo.gl/3GkYujpEHcraDwFk8?g_st=ic" href="https://maps.app.goo.gl/3GkYujpEHcraDwFk8?g_st=ic">Bad Mother Coffee Bar</a></figcaption></figure><p><br></p><p>2. <strong><a data-mce-href="https://maps.app.goo.gl/5go9khWvW1akYcDAA?g_st=ic" href="https://maps.app.goo.gl/5go9khWvW1akYcDAA?g_st=ic" target="_blank" rel="noopener">Lolita’s Wine Market</a> </strong>- A perfect spot for wine lovers looking for a cozy spot right off of the trail.</p><figure id="figure-o9bj613xxylvb9q23d"><img id="o9bj613xxylvb9q23d" src="https://cdn.durable.co/blocks/abmEc9NCT642TKlb97h6nT61VLTbTQ2iVy3dekxhv5ggkT8vGjBFI4siiFgG5M0H.jpg" alt="Lolitas Wine Market" title="Lolitas Wine Market" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Image from I Love The Burg" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/abmEc9NCT642TKlb97h6nT61VLTbTQ2iVy3dekxhv5ggkT8vGjBFI4siiFgG5M0H.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2"><a data-mce-href="https://ilovetheburg.com/lolitas-wine-market/" href="https://ilovetheburg.com/lolitas-wine-market/" target="_blank" rel="noopener">Image from I Love The Burg</a></figcaption></figure><p>&nbsp;&nbsp;</p><p>3.<strong> <a data-mce-href="https://maps.app.goo.gl/jdpUYxbZg9eejqvW7?g_st=ic" href="https://maps.app.goo.gl/jdpUYxbZg9eejqvW7?g_st=ic" target="_blank" rel="noopener">Foodie Labs</a>-</strong> A hub of culinary innovation and comfort food with easy access right from the trail.&nbsp;</p><figure id="figure-8oxwwn0isrlvba5nfq"><img id="8oxwwn0isrlvba5nfq" src="https://cdn.durable.co/blocks/16zGgdxATEFuTuaN4cv9UN51Rcaa5VSERPyhDhislycgZC3FnRzZWUnfHHu4GrVF.jpg" alt="Foodie Labs " title="Foodie Labs " class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Foodie Labs " data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/16zGgdxATEFuTuaN4cv9UN51Rcaa5VSERPyhDhislycgZC3FnRzZWUnfHHu4GrVF.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Foodie Labs</figcaption></figure><p><br></p><p>4. <strong><a data-mce-href="https://maps.app.goo.gl/va4aZHgYKqyF61eM7?g_st=ic" href="https://maps.app.goo.gl/va4aZHgYKqyF61eM7?g_st=ic" target="_blank" rel="noopener">The Chelsea</a></strong>- A friendly cafe ideal for a coffee break. Located in the Warehouse Arts District, just a few blocks from the trail, away from the traffic on the main road.&nbsp;</p><figure id="figure-c0dnyruaklvba4qx6"><img id="c0dnyruaklvba4qx6" src="https://cdn.durable.co/blocks/24ZLNxC0JvTWC7yyORspMPLq1ujHxNJOsrnfYdmf9hS3JALrRHrnM6F6DwXmErYF.jpg" alt="The Chelsea St. Pete " title="The Chelsea St. Pete " class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="The Chelsea St. Pete " data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/24ZLNxC0JvTWC7yyORspMPLq1ujHxNJOsrnfYdmf9hS3JALrRHrnM6F6DwXmErYF.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">The Chelsea St. Pete</figcaption></figure><p><br></p><p>5. <strong><a data-mce-href="https://maps.app.goo.gl/ygRExmH7G9f9xKaq6?g_st=ic" href="https://maps.app.goo.gl/ygRExmH7G9f9xKaq6?g_st=ic" target="_blank" rel="noopener">Trail Garden</a>-</strong> Located at St. Pete Distillery. Offering fresh, locally-sourced meals and great cocktails in a vibrant setting. Great spot to rest your wheels.&nbsp;</p><figure id="figure-j4vqzzkboslvba2k7r"><img id="j4vqzzkboslvba2k7r" src="https://cdn.durable.co/blocks/35Svo8vlWT5ZsztmCSIkKJV7s0QY4fNv8R0FgeOsGu3wUBSCkrmh5PE8TLFIRCdv.jpg" alt="Trail Garden at St. Pete Distillery " title="Trail Garden at St. Pete Distillery " class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Trail Garden at St. Pete Distillery " data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/35Svo8vlWT5ZsztmCSIkKJV7s0QY4fNv8R0FgeOsGu3wUBSCkrmh5PE8TLFIRCdv.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Trail Garden at St. Pete Distillery</figcaption></figure><p><br></p><h3>Embrace the Pinellas Trail</h3><p>Please let me know what I’m missing. I’ve found all of these wonderful spots with my own eyes while riding, so there might be gems I've yet to discover! If you're in the area, I encourage you to experience downtown St. Pete on two wheels. From the stunning murals to the gorgeous views of the skyline, and the safety of freely riding without cars, don't take this trail for granted. There are many cities without such a magnificent asset. Don't sleep on it!</p><figure id="figure-4p22vmyeswqlvbhnye3"><img id="4p22vmyeswqlvbhnye3" src="https://cdn.durable.co/blocks/14tSXyVetGJE7qBYO74ztjMOnDQP0XlgvfH9X1g2NFH3MSvilz5wvkS0DAIat45Q.jpg" alt="Brake bagels " title="Brake bagels " class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure><h3>Connect with Me</h3><p>Thank you for taking this ride through downtown St. Pete with me. Explore, connect, and enjoy the freedom of a car-free lifestyle right here in our beautiful city!</p><p>My name is Krystina. I own <a data-mce-href="https://33local.com" href="https://33local.com" target="_blank" rel="noopener">33 Local</a>, a marketing agency that specializes in promoting small businesses in downtown St. Pete. I have a passion for small business, shopping local, and I am in love with St. Pete 💙</p><p><br></p><p><br></p><p><br></p>

Safe Cycling in St. Pete: Discovering Local Businesses Along the Pinellas Trail

shallow focus photo of thank you for shopping signage

<p><span style="font-family: inherit; font-size: calc(16px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); -webkit-text-size-adjust: 100%;" data-mce-style="font-family: inherit; font-size: calc(16px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); -webkit-text-size-adjust: 100%;">By Krystina Lisi: Digital Marketing Expert with Over 10 Years of Experience in Local SEO &amp; Small Digital Business Marketing&nbsp;</span></p><h2>Everyone Is Now A Digital Marketer&nbsp;</h2><p>In my decade-long journey assisting small businesses with their digital marketing needs, I’ve witnessed firsthand the challenges and vulnerabilities they face. Small businesses often operate with tight budgets and limited staff, which makes them susceptible to being taken advantage of by marketing agencies and new companies who handle a mix of clients from brands to small business and can lack understanding of what it takes to get qualified customers in your area to reach out. They may be brilliant in some areas but lack the experience to understand how to troubleshoot, read the data, and strategize as to why no one is walking in the door. Many of these agencies or new companies, while well-meaning, lack a comprehensive understanding of a small business's complete needs, selling them piecemeal solutions like a flashy website, pricy pay per click solutions, cohesive branding, or a big social media strategy without addressing the bigger picture like "why can't people find me when they're searching for what I sell?"&nbsp;</p><h3>The Common Pitfall: Misallocated Marketing Budgets</h3><p>For many small business owners, digital marketing is an unfamiliar territory that they try to navigate on their own due to budget constraints. Unfortunately, this often results in significant amounts of money being spent ineffectively. It’s not uncommon for a business to invest their entire marketing budget into one area—like an expensive website redesign—only to find that it doesn’t help them generate new business or improve their search engine visibility because the website designer is inexperienced in content and search engine optimization.&nbsp;</p><p>The root of the issue lies in the absence of a holistic marketing strategy. Without this, even the most aesthetically pleasing website or active social media presence won’t necessarily translate into the results a business needs, such as attracting local customers actively searching for their services.</p><h3>My Passion for Small Business Success</h3><p>Helping small businesses succeed is deeply gratifying for me. There’s something incredibly rewarding about watching someone turn a passion or skill into a thriving business. That's why I have dedicated myself to developing solutions that help these businesses launch and grow without draining their resources.</p><h2><span style="font-family: inherit; font-size: calc(16px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); -webkit-text-size-adjust: 100%;" data-mce-style="font-family: inherit; font-size: calc(16px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); -webkit-text-size-adjust: 100%;">Leveraging AI and Advanced Tools to Simplify Marketing</span></h2><p>Recognizing the challenges faced by small businesses, I have harnessed the power of artificial intelligence (AI) and other advanced tools to streamline the marketing process. These technologies allow me to scale my efforts efficiently, reducing the time required to build out a website, strategize, outsource content creation, or write code. This efficiency shift means that I can focus more on core marketing strategies, ensuring businesses are visible when potential customers search for them online.</p><p>AI is not taking my job; rather, it enhances my capabilities. AI tools are potent, but they require intelligent input to deliver valuable outputs. My extensive experience in local SEO means I understand precisely what to ask of these tools to get the desired results.</p><h3>Why Search Engine Optimization Still Matters:</h3><p>For local businesses, especially those that provide immediate, 'time of need' services, showing up in search engine results is crucial. The landscape of local SEO can be complex and difficult to navigate without substantial experience. This is where my background and skills come into play, combined with AI’s efficiency, to provide impactful results quickly.</p><h3>My Solution: The Perfect Starter Package for Small Business</h3><p>At 33 Local, we offer a <a data-mce-href="https://33local.com/local-seo-website-package" href="https://33local.com/local-seo-website-package" target="_blank" rel="noopener">Local SEO Website Package</a> designed specifically for small businesses looking to establish a robust online presence without overspending. This package includes everything a small business needs to start strong—SEO-ready website design, robust content created with search engines in mind, and many other local search engine optimization strategies. It’s designed to grow with your business, enabling you to manage elements independently that would have required continuous expert intervention not so long ago.<br></p><h3><span style="font-family: inherit; font-size: calc(16px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); -webkit-text-size-adjust: 100%;" data-mce-style="font-family: inherit; font-size: calc(16px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); -webkit-text-size-adjust: 100%;">Conclusion: Empowering Small Businesses for the Future</span></h3><p>In an era where digital presence is critical, I am committed to empowering small businesses with the tools and strategies they need to thrive. By integrating AI and a holistic approach to digital marketing, I can help these businesses not just theive in their local area.</p><p>If you’re a small business owner looking to start or enhance your digital marketing without compromising your budget, reach out to see how we can work together to turn your business dreams into reality.</p><p><a data-mce-href="https://33local.com/local-seo-website-package" href="https://33local.com/local-seo-website-package" target="_blank" rel="noopener">33 Local&nbsp;</a></p><figure id="figure-zsvxji1bgylvbl3q7c"><img id="zsvxji1bgylvbl3q7c" src="https://images.unsplash.com/photo-1546776310-eef45dd6d63c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxyb2JvdHxlbnwwfHx8fDE3MTI0NjQxMTh8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="gray and white robot illustration" title="gray and white robot illustration" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1546776310-eef45dd6d63c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyfHxyb2JvdHxlbnwwfHx8fDE3MTI0NjQxMTh8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p><br></p><p><br></p>

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